The WDF*IDF Analysis is, beside the KeySniffer and KeyFinder features, another powerful tool for keyword research and helps you to optimise already existing product listings. Based on the listings of your top ten competitors, the WDF*IDF Analysis provides you with valuable keyword suggestions.
How to use the WDF*IDF Analysis feature
🔑 Enter a strong keyword matching your product and the respective ASIN into the appropriate fields. The keyword can be the general product name, i.e. a keyword for which you would like to see your product at the top of the search results.
Example: If your product is a purse, "wallet" would be a good keyword for the WDF*IDF Analysis.
🔄 Now, our tool starts an Amazon search with your chosen keyword and examines the listings of the top ten results. It considers words that (measured by common usage) appear conspicuously frequent in titles, bullet points and product descriptions of all the examined listings.
📊 Three diagrams and table will be displayed: for title, bullet points and description.
With the help of the diagram you can see which terms occur with which frequency in the respective listings: The dark blue bars represent the frequency of the terms in the competitor listings, while the grey blue bars show you the frequency in your own listing.
The result of the competitor analysis can be read more easily with the the tables below the diagrams: All terms found in the competitor listings are listed here.
It is best to sort this list in descending order according to the column "Contained in" - this way the terms that appear in the majority of the competitor listings are listed at the top. Thus, you see which terms the creators of the ten best listings (for the keyword you have chosen) consider to be particularly relevant.
⚠️ Since the WDF*IDF Analysis causes a high server load, the number of analyses that can be performed for each user is limited to 30 per day.