What is a coupon campaign?

Via coupon campaigns coupon codes are being distributed to reviewers so they can buy your product at a discounted price. In return they will provide you with insightful internal feedback to your product and listing. 

How do you create a new coupon campaign?

To create a new campaign, click the menu item "Campaign". Afterwards click the green button labeled "Create Campaign" (see screenshot below). You will be directed to the campaign creation wizard. Please read the following instructions carefully while creating the campaign:

Step 1: Name, Country & Category

  • Campaign Name: Here you can name your campaign. It will only be used internally and is NOT displayed to the product testers.
  • Country: The marketplace that your product is being sold on.
  • Category: Choose a category that best fits your product.

Step 2: Campaign Type

  • Amazon Campaign: You need to specify if your product is being sold on Amazon or on ebay (and other online shops). Please check the respective box.
  • Limited offer: If you don't want to hand out coupon codes, you can instead lower the price on Amazon for a limited time by taking the necessary steps in Seller Central. People applying for a discount on your product will be informed of your set time span once you accept their application. We recommend a time span of 30 minutes at max.

Step 3: Price and Discounts

  • Regular Price: The price at which your product is being sold on Amazon. If your product has variations please enter the price of the cheapest variation.
  • Regular Product Price up to: Only fill in if your product has variations. If it does please enter the price of the most expensive variation of said product.
  • Discounted Product Price: Enter the discounted price people will have to pay for your product in ₤ or in %.

Step 4: Product

  • Product: Now you have to specify the product you want to give a discount on. If you have added the product to your product list (menu option 'products') beforehand you can pick the product using the drop down menu. Otherwise please enter the ASIN in the respective text field.
  • There are variations of my product: If your product has variations, please check the respective box. You then need to specify whether the discount applies to all variations or whether it is only applicable for a few select ones. In the latter case please enter the child ASINs of these product.
  • Seller ID: If the discounted product is being sold by multiple sellers please enter your Seller ID.
  • Product link: Here you can enter your product URL.
  • If you are not the only seller on the listing, you must leave the product link field blank to generate a URL in which you are displayed as the only seller. 

Step 5: Settings

  • Unlock applicants automatically: As soon as an application is received the applicant will immediately be provided with a coupon code or (in case of a flash sale) with the set time span of your discount.
  • Testers who have already received this product cannot apply: Check this box so that testers who have already won a bid in the past (e.g. in an older campaign) cannot apply for your product again.
  • No feedback required: Check this box if you want people to only buy your product but not review it.
  • Create interval: You can set the amount of applicants that will receive a coupon code per day. If you enter something applicants will be provided with codes automatically so you won't have to accept applications manually.
  • Start date: Enter the start date of the campaign here. Keep in mind that the coupon codes must be valid as soon as the campaign starts. 
  • End date: Enter an end date here. Set the end date while keeping in mind that the coupon codes should be valid for at least 7 days after the end date. 
  • Minimum reliability: Reviewers on ShopDoc Deals are ranked by what we call the reliability score. Reviewers can increase their score by rating amazon listings, buying and reviewing discounted products they applied for etc. A good score is something like 70 and up, but you can set a lower or higher value as you please.

Step 6: VIP Campaign

For 25,00 € per 24 hours your campaign will be displayed above all other campaigns in a specific highlighted area. Additionally the best ranking 250 reviewers will specifically alerted to your discount. Thus your product and discount will both gain lots of visibility. You will also receive priority activation and VIP support for VIP campaigns.

Step 7: Coupons

Fill in the coupon codes you created in Amazon's Seller Central. Please enter only one code per line!

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